Most expensive business decisions start with an untested assumption.
You have a move in mind. Let's make sure it's the right one.
Guess wrong and it costs more than money — it costs the months you spend finding out. Tell me the move you're considering, and I'll give you a quick, direct read on whether it actually fixes what's holding you back.
Tap the answer that fits, then hit Continue to move to the next question.
17+ years consulting across industries — clients have saved a combined $350K+ by catching the wrong move before making it.
Who this is for — and who it isn't.
For-profit, nonprofit, or a team of one — a two-minute check works best for the right kind of decision. Here's how to tell if this is it.
This is for you if
Any one of these is enough — you don't need to check every box.
- You've got a business already running — some revenue, some clients, some numbers to check the move against.
- You haven't generated revenue yet, but you've already got an offer built — the move you're weighing is how to launch it, not whether to start.
- You've got one specific move in mind — a hire, a price change, a new offer — not "I don't know what to do next" in general.
- You want a direct answer in two minutes, even if it's not the one you were hoping for.
This isn't for you if
Same rule here — just one of these means this probably isn't it yet.
- You don't have an offer built yet, or nothing ready to launch — there's no move to check yet. FINDRS is built for that stage.
- You've generated revenue consistently, and you suspect something deeper is off and want the full picture — that's more than a two-minute check can give you. That's what the Rewind™ is for.
- You're looking for a full strategy or a step-by-step plan — check our services page.
- You're 100% sold on your move regardless of what we uncover, and you want to move forward with it — check our services page.
What you'll be asked.
Nothing you need to go and look up first — rough numbers are fine, since we're looking at the big picture, not exact decimals. Here's what each question tells us, and why it's on the list:
What you're trying to get out of the business right now
Why we ask: "grow it" and "get free of it" point at completely different moves.
What kind of work you do and roughly what size you're operating at
Why we ask: what counts as "healthy" looks different at every size.
Roughly what comes in each month
Why we ask: it's the baseline everything else gets measured against.
Roughly how many you're serving, and how long they typically stay
Why we ask: whether people stick around tells us a lot about where things stand.
The move you're considering
Why we ask: it's what everything above gets checked against.
If you can't answer one of them, say so rather than guessing. Not knowing a number is useful information on its own — the Check is built to tell you that, instead of pretending you have data you don't.
What your results tell you.
A direct answer about your move — not a generic report. There are four ways this can go.
Your move is the right one
What you were already planning to do matches what's actually holding your business back right now. You'll walk away knowing your gut was right, which is worth the two minutes on its own.
What follows: two numbers to keep an eye on, and what change in them would mean it's time to rethink. No pitch — if the move is right, the move is right.
Something else needs to happen first
Your move makes sense, but something earlier in your business would change whether it actually pays off. We'll tell you what that is, and why it needs to happen first.
What follows: worth digging into properly before you spend the money on this move. That's what the Rewind™ does.
There's not enough information yet
This is the most common result, and often the most useful one. Some decisions just can't be made yet — not by you, not by me. We'll tell you exactly what's missing and where to go find it before you commit to anything.
What follows: go find that piece of information. Come back once you have it — that's genuinely the whole instruction.
It's still early for this kind of check
If your business is still new, there isn't enough history yet for this kind of check to tell you anything honest. What's holding early-stage businesses back is almost always the same thing, and it's not some hidden mystery.
What follows: FINDRS, which is built for that stage.
What this can't tell you — and why.
The Check points you to where to look. It can't tell you why — that takes more than a two-minute check.
Say it points to how many people say yes to working with you. That could mean you're reaching the wrong people, your offer isn't landing, or people go quiet before deciding — three different problems, three different fixes. Which one is actually true for you takes a real look at your numbers, not a two-minute check. That's what the Rewind™ is for.
It's not a disguised sales pitch either — one of the four results is simply "you're all set," and it's written to be just as useful as the others.
How we handle your information
We use what you share here to put together your results — nothing more. We may also send you tools, articles, or ideas that fit where your business is right now, based on your answers. We won't sell your information or hand it off to anyone else. If you'd rather not hear from us again, just reply to any email and let us know, and we'll take care of it.