Find Your People · A self-paced business course
Find Your People.
You know what you want to offer. Now let's get clear on who it's for and how to reach them.
Find Your People helps you understand the people you can serve best, shape an offer they recognize, decide what to charge, and choose where to show up.
Enroll in Find Your People
$297
One self-paced course. Start when you're ready and work through it on your schedule.
Start Find Your People — $297Go directly to the course checkout.
Start here
Know what you do, but unsure who it's for?
Posting more can feel like the next step. It helps more when you know who you want to reach, what they're trying to solve, and why your offer makes sense to them.
You don't need an audience to begin. You do need a starting idea of what you want to offer and a willingness to learn from real people.
Inside the course
What you'll work through.
01 / THE RIGHT PEOPLE
Get specific about who you serve.
Look beyond a broad demographic to understand the person, the problem they're facing, and what they're hoping will change.
02 / YOUR OFFER
Shape and price what you sell.
Work through what your offer includes, how to explain its value, and how to make a pricing decision you can stand behind.
03 / MESSAGE & VISIBILITY
Meet them where they are.
Put your work into clear words, choose the channels worth your time, and plan content around what your people need to hear.
04 / TRUST & REFERRALS
Give good relationships room to grow.
Build ways to gather useful feedback, share proof, invite referrals, and stay connected after someone finds you.
The process
Name it. Activate it. Protect it.
Define who you're helping, the problem you solve, and the offer you're putting in front of them.
Choose where to reach those people and create a practical plan for starting the conversation.
Make it easier to keep the trust you earn through feedback, proof, referrals, and clear boundaries.
What you get
Tools for decisions you can put to work.
The course guides you as you develop these pieces for your own business:
- An ideal client profile based on a specific person's needs and goals
- A clearer offer, price, and explanation of its value
- Messaging you can use to describe the problem you solve
- A visibility strategy and 30-day content plan
- Ways to gather proof, ask for referrals, and stay in touch
Lessons are available in video and audio. You can work through the worksheets, planners, and master workbook at your own pace. The course also includes a completion credential.
Fit
Find Your People is for you if…
- You have an idea or offer, but you're still trying to identify the people it helps most.
- You're putting content out and want a clearer reason for what you're saying and where you're saying it.
- You're deciding what to charge or considering ads and want to clarify the offer first.
- You can make room to talk with potential customers and test your assumptions.
Your guide
Learn with Jass Bianchi.
I've spent 17 years consulting with founders and businesses. I made Find Your People to help you get closer to the people your work is meant to serve, then make clearer decisions about your offer and where to focus your time.
Getting started
What happens after you enroll.
Choose “Start Find Your People” to go to the course checkout.
Look for the course platform's access instructions after your purchase.
Set up your login and work through the modules in order, at your own pace.
Questions
Before you enroll.
Do I need an audience already?
Not at all. This course helps you decide whom to reach before you spend more time building an audience.
Do I need to take POWER first?
If you already have a good sense of what you offer, you can start here. If you're still working out what to build around, POWER is a helpful first step.
Will the course tell me exactly what to charge?
It gives you a process for making a pricing decision. You'll work through the value of your offer and what you learn about the people buying it, then choose a price that fits.
How much time should I set aside?
Allow about five hours for lessons and two hours for exercises. Research and conversations with potential customers may take longer, so feel free to spread the work over several weeks.
Is personal feedback included?
This is a self-paced course, so it doesn't include one-on-one calls or feedback from me. You'll have the lessons and tools to work through your own answers.
Can I talk with you about my business?
Of course. You can take the course without a call. If you'd rather talk through your situation first, book a consulting conversation and we'll discuss what kind of support makes sense.
Want a more customized, one-on-one experience?
Find Your People is also part of FINDRS™, my guided business-building program. Together, we work through what you bring, who it's for, and how to turn it into an offer you can sell—with guidance shaped around your business, weekly check-ins, and support between calls. Scope and price depend on where you're starting. If you'd like that level of help, let's talk about FINDRS. You can still take Find Your People on its own for $297.
Your next step
Make it easier for the right people to recognize you.
Get clear on whom you serve, what you offer, and where to begin reaching them.
Find Your People · $297 one-time
Start Find Your People — $297Direct course checkout · Self-paced