I wasn’t handed anything. I didn’t have connections, and I damn sure didn’t have a roadmap.

But I had vision—and I had a mic.

I grew up in Sandy Hook, CT and spent a lot of time in Yonkers, NY—two worlds that couldn’t be more different. One quiet and privileged, the other raw and real. That contrast gave me perspective. It showed me how to move in any room—and how to build something that mattered, no matter where I stood.

I started my career in New York City, interning at Koch Records—where I ran social media and ads for legends like Snoop Dogg, Norah Jones, and Dipset. I was young, hungry, and ready to learn from the inside out. Around the same time, I stepped into leadership as the General Manager of my college radio station, WMSV, and earned my stripes the hard way.

By 2009, I was running million-dollar campaigns at Dick Clark’s United Stations Radio Networks, building national marketing for artists like Alice Cooper, Tone Loc, and Donny Osmond. Then in 2015, I became a music marketing consultant for the Boston Saengerfest Men’s Chorus, helping promote their Royal Albert Hall performance in the UK. That project sparked something deeper—so I built my agency: Color In Sound.

Through Color In Sound, I’ve booked over 1,000 music events and guided 100+ independent artists—from fresh talent to Grammy winners—on how to market like moguls. I’ve spoken on college panels, sat on industry judging boards, and consulted festivals across the country. Music was always more than a passion—it was my portal into entrepreneurship.

Freestyling taught me how to adapt. Battling taught me how to survive. The music industry gave me thick skin, fearless networking, and storytelling chops no MBA could ever match. And every door that closed taught me how to build one bigger—and open it for others.

But my work didn’t stop at music. I’ve led projects like “The Lost Tapes” with the Boston Private Industry Council to help at-risk youth gain jobs through music. I’ve consulted with nonprofits like the Massachusetts Association for Mental Health, providing branding, communications, and strategy support that helped elevate awareness statewide. I’ve teamed up with Network of Care to produce graphic packages, instructional videos, and campaign materials that made mental health resources more accessible to everyday people.

Now, I run a full-fledged marketing agency, coach high-powered entrepreneurs, and consult mission-driven brands that are ready to scale with clarity and confidence. I’ve helped health pros dominate local rankings, turned side hustles into full-blown empires, and helped CPAs outperform ad agencies at their own game.

Everything I do is rooted in one belief:

Power isn’t given. It’s activated.

If you’re done guessing and you’re ready to step into a business that reflects who you really are—I got you. I’ve been there. And I’ve built the blueprint.

Let’s make something unstoppable.

—Jass B.